I Wrote My Thesis on AI in Gaming. Here's the Shocking Truth I Uncovered.
For months, I buried myself in research, data, and interviews for my thesis on artificial intelligence in the video game industry . I wanted to answer one big question: How can developers actually use AI to predict if a game will be a hit or a flop? What I found was a massive disconnect between the people who play games and the people who make them. My research revealed a fascinating "player-developer paradox." Through polls I ran on TikTok, I found that the gaming community is deeply skeptical. A staggering 79% of players don't believe AI improves their gaming experience , and 80% don't trust it to make creative decisions . But inside the studios? It's a completely different story. The Brutal Reality of the Gaming Market First, let's get one thing straight: in today's saturated market, a great game isn't enough to guarantee success . My research confirmed a startling fact: marketing spending accounts for 32% of a game's sales variance , while...